Are you a transformative service-based entrepreneur with a message that deserves to be heard?

  • Overwhelmed by the saturated online space, unsure how to stand out or how to talk about what you do?
  • Plagued by the blank page and blinking cursor, dreading the content creation process because you don’t know what your ideal clients want to learn from you?
  • Frustrated by the never-ending hustle and empty promises of "this one tactic will make you rich"?

2023 was freaking hard for businesses. What worked before is no longer a sure thing.

Even folks who could easily sell offers before are having trouble. And if you started a business during the pandemic, you've now hit the messy middle.

But here's the good news: Your story is something you can own and leverage. It's what fuels connection, trust, and ultimately, sales.

Your story is your strength. It draws in the perfect for you clients who take action and get life-changing results.


Story Alchemy Strategy Lab is not like other courses or communities. We transmute your secret formula, all of the things about you you were expected to mask or code switch, and have it form the basis of repeatable strategy and content frameworks that deliver electrifying results in less time.

Story Alchemy Strategy Lab is designed to help you:

  • Unearth your brand's unique magic: We'll guide you through a deep dive to uncover what makes you different and how to describe it in your marketing.
  • Craft a story that captivates: Learn how to weave your narrative into a powerful marketing message that resonates with your ideal clients.
  • Free yourself from blank-page blues: Develop a content creation system that will keep your calendar full of fresh ideas.
  • Build a seamless sales funnel: We'll show you how to craft a customer journey that effortlessly converts interest into action.
  • Find your squad of fellow weirdos & rebels: Connect with a supportive community of like-minded entrepreneurs who will celebrate your wins and hold you accountable.

Ready to ditch the hustle and build an aligned & profitable business?


Most marketing courses are all strategy or all implementation. And this isn’t just me saying this, this is what I’ve been told by folks through my customer research process as I built this course.

They also tend to focus on WHERE to show up, but not HOW. Which is much more important.

Through my own business journey, I found copywriting & branding frameworks, the Business Model Canvas, and Value Proposition Design. All of them are helpful, but none of them were ever quite enough to describe what you do and how it’s unique.

I'm Max. I create marketing that makes people feel seen, not sold to.

Hi there! I’m a non-binary, neurodivergent, wildly passionate, trauma survivor. I live in Kansas City with my 3-year-old son. I write, speak, teach, and consume content voraciously.

I left the corporate world because I could not be my full weird and quirky self. I was expected to put all of the things that made me ME on a shelf.

It was stifling and draining. And why I left my career path to pursue entrepreneurship.

Throughout my career path, from nurse to trainer to marketer, has been about making people feel seen and giving them the info they need to take action to improve themselves.

If you want a marketer who will tell you all of the trending audio or reel formats, I’m not that person.

The content I create & consume is about depth, complexity, and nuance. And guess what? It inspires folks to action.

STORY ALCHEMY CURRICULUM

Memorable Messaging

Unlock your unique differentiators so you can feel confident when talking about yourself and your business. It's the basis of your pitch, your bio, and so many other crucial pieces to your marketing.

Understanding Your Audience

Build trust by tapping into the conversations and challenges thet’re dealing with in relation to the problem we tackle. We don’t create content or offers in a vacuum; we need to consider the needs and aspirations of our audience.

Profitable Positioning

We define the transformation for our customers and can state succinctly why we’re uniquely capable of providing that outcome for our audience. This informs our pitch and our overall marketing strategy.

Mapping Your Customer Journey

Develop the journey it takes to shift people’s beliefs and use your content to give them momentum toward their desired result so that they feel inspired to take further action.



Bingeworthy Content Strategy

I reveal the four-step content template I use for overarching strategy and for each piece of content I create: webinars, social media captions, email newsletters, video scripts, and blogs.



Streamline Your Content Process

We outline the processes so that we can make being consistent with our content simple. We discuss best practices for content planning & batching. Steal the processes I use for myself and with clients to use in your own project management system.

Inclusive Copywriting

You need sales to have a thriving business, but traditional copywriting seeks to short-circuit the decision making process. This module is about centering consent and inspiring people into action with aspirational, not agitational copy.

Here's what sets us apart:

⚡️⚡️ Weekly copy feedback: Get personalized feedback on your marketing materials to bring your brand narrative to life.

⚡️⚡️ Community support: No more going it alone. Get the encouragement, feedback, and accountability you need from a supportive community.

⚡️⚡️ Actionable frameworks: Resources including content templates, planners/calendars, and project management processes you can plug ‘n play or customize for your unique organization.

⚡️⚡️ Community events: Monthly office hours, coworking sessions, accountability sprints, and facilitated workshops.

⚡️⚡️ Marketing Hub: A searchable marketing wiki of worksheets, organize your customer research, launch planner, and trackers for analytics and collaborations


💥 ALL AT A PRICE of $1,500💥


Either Pay-in-Full or Break it Up

Here's what people had to say

"I really loved your session on inclusive copy. I've already got ideas on how to update our website and welcome email sequence. Thank you so much for your expertise!"



"They have helped me with my business and projects for myself and my clients...I am grateful to have Max as an extension of my team. They are a huge asset and have so much to contribute!"



"If you've ever wanted help telling your story, or struggled with marketing or anything identity-related...please check this out. You'll thank me later."



Saturation is making our brains go into overwhelm.

The accessible courses & communities that were out there to help me in my earlier stages are no longer there (or so hard to find that they might as well be).

And then you have tools like AI that promise to be the magic wand that will make all of your time and marketing issues go away.

It’s not that any of the tools and tactics aren’t useful, it’s that they can’t replace the work on understanding your audience, communicating your value proposition, or finding the right words to tell your story.

AI can’t create a strategy for you because it doesn’t get that humans have lived experiences, strengths, identities, shifting energetic capacity, and seasons of life.

We’re at a crossroads as a culture of valuing creators. I will always choose the folks who have stories to tell and a mission that transforms lives and communities.


Now is the right time to invest in a community.