With your pitch, you're expected to distill everything about the unique value and impact you have on your customers and the community.
And you have to do it while holding their attention and sparking interest in people who could benefit from what you do.
It's harder to know what to leave out, but the goal of your pitch is not to summarize your business but to spark curiosity and start conversations.
Identify your inner magic in a weekend -- just $149.
Crafting a Memorable Hook
In your pitch (and throughout your marketing), it's essential to grab your listeners' attention with a succinct and memorable hook. This lesson discusses the different types of hooks and how to create your own.
Building Empathy with Your Ideal Audience
To tailor your pitch to different types of listeners and segments, we need to get into their head and figure out what's important to them. This lesson helps us immediately establish how opur pitch is relevant to the people we're speaking with.
Weaving Your Story Through Your Pitch
We've caught their attention and shown what's in it for them. Now we need to explain what makes us unique and share our story, purpose, and the unique value that only we can provide. I'll also explain the ways we can use this throughout our marketing touchpoints.
No one shares your story. Here's mine.
Hi, I'm Max (they/them)
I create marketing that makes people feel seen, not sold to.
I’m a non-binary, neurodivergent, wildly passionate, trauma survivor. I live in Kansas City with my 3-year-old son. I write, speak, teach, and consume content voraciously.
My previous career was a nurse and corporate trainer where I taught technology. I loved it, but due to burnout and chronic illness I pursued entrepreneurship.
I created a signature framework I call Story Alchemy that transmutes your story, core values, and purpose into evocative marketing that attracts your dream leads and sets you apart in a sea of same.
